hidden lanes

Sponsorship Package

Join the hidden lanes slow travel experience

be a part of the curated slow travel tours to experience hidden gems with hidden lanes

A hand holding a cocktail glass with a frothy drink and a small orange slice garnish, with a plate of a banana and a chocolate dessert in the background.
Brick building with a boarded-up wooden door and a large arched window. The window has a sign that says "Coach House Ale + Craft Beer" with a graphic of a hat and glasses.
Close-up of a brick wall with a yellow tile displaying the number 5 in black.
A man and a woman holding hands walking on a wet cobblestone alleyway between brick buildings.

Hidden Lanes creates self-guided and guided tours in primarily Ballarat, as well as self-guided tours in South Korea and Bali.  Additional guided tours in Ballarat including a vintage fashion tour, Lake Wendouree and foodie tour are now in the works for 2024/5.

They focus on slow travel experiences and supporting small local businesses in all their products.  So far, businesses and sponsors involved in the tours have experienced massive benefits with increased visitation and expenditure that they would not get without the tours in place.  Many who come to the tour from Melbourne also stay in Ballarat overnight, increasing visitor expenditure.

Slow Travel hidden lanes walking TOURs

Suburban street with houses, trees, and a stop sign in the foreground, under a clear sky.

feedback from sponsors

“Emma and Jarrod are two of the most engaging and enterprising people in Ballarat. Their Hidden Lanes tours encourage visitors to explore parts of our city that they would not otherwise perhaps have chanced on…I love the Hidden Lanes tours!”

-Michelle Coxall, The Known World Bookshop

Sponsorship Opportunities

Becoming a sponsor is a great way to be involved in the project and be seen by people from Ballarat, Regional Victoria, Melbourne and worldwide. Sponsorship packages cover a 2 year time period. Sponsorship can be a combination of inkind and cash sponsorship. Social media promotion will be via Hidden Lanes social media channels. Please click on each package for more details, we are happy to tailor packages for you as well. Our main goal is that these sponsorship packages bring to you more than you give so that it’s beneficial for everyone.

  • Be our major partner. Sponsorship can be a combination of in-kind and cash, equal to approximately $10,000.

    Includes access to over $3,234+ of Hidden Lanes experiences.

    • 10 double passes to City Tales & Hidden Lanes and/or Vintage fashion tour (total 20 tickets RRP $1,580)

    • A private fun City Tales or Vintage Fashion tour for up to 12 staff members (RRP approximately $700)

    • 3 double passes to the foodie tour (total 6 tickets RRP $954) - To be released Sep 2024.

    • Prominent logo on all marketing material, guidebook, homepage of website, Facebook ads, flyers. Link to website.

    • 1-2 minute storytelling video and Reel about your business (worth $2,000) Interview and video telling the story behind your business

    • Video promotion on Facebook page

    • High res video file to use on social media/website

    • 5-8 high res images from photo shoot (unlimited usage rights.)

    • VIP & speaker invite to launches

    • Promo opportunity in launches

    • Promotion on social media x3

  • Be among our up to two primary sponsors. Sponsorship can be a combination of in-kind and cash, equal to approximately $5,000
    Includes $2,126+ worth of Hidden Lanes tickets.

    • 2 double passes to the foodie tour (total 4 tickets RRP $636)

    • 5 double passes to City Tales & Hidden Lanes tour (total 10 tickets RRP $790)

    • A private fun City Tales or Vintage Fashion tour for up to 12 staff members (RRP approximately $700)

    • Logo on homepage of website and Ballarat tour pages. Link to your website.

    • 1 Reel video about your business created and promoted on our social media

    • 5-8 high res images from photo shoot (unlimited usage rights.)

    • VIP invite to launches

    • Promotion on social media x2

  • Join up to 4 gold sponsors. Sponsorship can be a combination of in-kind and cash equal to approximately $2,500.

    • Logo on homepage of website (small)

    • 1/2 page in guidebook - image and story about your business - photoshoot.

    • 1-2 high res images from photo shoot (unlimited usage rights.)

    • VIP invite to launches & acknowledgement

    • Promotion on social media

  • Sponsorship can be a combination of in-kind and cash.

    15 copies of the guidebook

    Logo on the website. Link to website.

    Logo on guidebook and link to website

    Promotion on social media - individual posts.

    VIP invite to launches & thanks

    Sponsorship can be a combination of in-kind and cash.

  • Sponsorship can be a combination of in-kind and cash.

    1 double passes to the foodie guided tour

    2 double passes to the City Tales & Hidden Lanes Guided tour

    Listed as sponsor on website, with link to website.

    Tagged and thanked on all social media

    VIP invite to launches

our market demographic

The main demographic for our tours are females (35-75 y.o.) who want to spend time with their friends and treat themselves doing something interesting and exciting. A smaller demographic are couples (30-65 y.o.) who enjoy doing fun activities together and young males (35-40 y.o.) who are seeking different kinds of experiences.
Many share an interest in history, fashion, culture and tours and are from a mid to high economic demographic.

A person wearing outdoor clothing, including a plaid bucket hat, glasses, backpack, gray t-shirt, and camo shorts, standing on grassy terrain, with rocky coastline and hills in the background.

 

Slow Travel Journeys - our inspiration creating a Slow Travel Guide for South Korea’s Jeju Island walking/cycling trail.

Jarrod and Emma, Hidden Lanes creators spent 9 years in South Korea, and during that time created video content and a slow travel guide to Korea’s Jeju Island. The journey was a walking or cycling route that included beautiful scenery, funky cafes, art galleries and nature. We even made a film about the journey, that was featured in the Korean Expat Film Festival and Berlin Bicycle Festival. This style of slow journeying includes meandering along laneways, taking your time to take photos, take in the scenery and buy local produce. We’re inspired to make something similar for Ballarat! Get in touch to have a chat.